The key to unlock ratings success is the occasions of listening and the length of each occasion. To win The Ratings Game, you have to grab audience attention and hold it. When personalities turn up the volume on their content and create memorable Didja Hear moments, ratings success follows. A valuable storytelling technique is dropping audio breadcrumbs to extend TSL, but how can you create that “Gotta hear it” feeling in your audience? Here’s your cheat code.
Make Them Think: “I Gotta Hear It”
