I love listener testimonials on the air, as long as they are done right! They add flavor, personality and credibility to positioning and promotion claims. But getting great listener audio isn’t as easy as sending an intern with a recorder and telling listeners to shout the call letters! Or repeat the station’s positioning statement.

Every event, promotion and appearance is an opportunity to get listener audio, and every person on the promotion team that interacts with the public should be trained in the art of gathering audio.

It’s can also give listeners something to do at promotions, and it can even drive appointment tune-in.

6 Tips and Ticks To Get Great Listener Audio