I love listener testimonials on the air, as long as they are done right! They add flavor, personality, and credibility to station claims. But getting great listener audio isn’t as easy as sending an intern with a recorder and telling listeners to shout the call letters! Or repeat the station’s positioning statement.
This article explains how to get great listener audio. Including:
- When to ask for and get audio.
- How to inspire a better response that can actually be used.
- Coaching listeners to sound natural.
6 Tips To Get Great Listener Audio