Most radio shows really aren’t very good at interviews. In fact, interviews are often ratings death. Even celebrity interviews. Choosing the right guests is a great start, of course. But even with the right guests, many times the interview itself comes off as boring. But it doesn’t have to. There’s no magic wand that creates great radio interviews, but prepared personalities have a much better chance of success.
Here are some things to consider when welcoming a guest to the air.