You’ve decided to get picky about your guests—good move. Saying “no” to the wrong ones keeps your show from flatlining, but saying “yes” to the right ones can turn it into a must-listen event. The trick is knowing what “right” looks like. A great guest can connect, resonate, and captivate your audience every time. There’s a five-point checklist to help you know if a guest is worth considering here, but even if they pass that initial evaluation, they could still be a disaster on your show. Before booking the interview, ensure they pass the Triple Threat Filter, which is a specific guest filter criteria to separate the winners from the washouts: familiarity, relevance, and entertainment value.
The Guest Filter Criteria – Familiarity, Relevance, and Entertainment Value
