When I experienced the sheer power of this viral video from Hot 96.9 in Boston, it was clear that something major was going on. And there’s tremendous potential for air personalities to build a larger fanbase, drive ratings and greatly improve social media. But to hack the ratings with video? that’s a unique trick.

To do that, you have to follow specific steps.

Fortunately, it’s not hard, and you can do it in a few fast, easy steps.

Before reading how to make your own videos, read the case study of what happened in Boston. Here’s the link again.

Okay, for those of you who still didn’t click, here’s the headlines:

  • Their Second Date Update feature was converted to a video by a listener.
  • It received over 90 MILLION views.
  • The video spread to mainstream media outlets and really took off.
  • They got ratings credit for online listening that took place on demand.

Do I have your attention? Good. Here’s how and why you should do it.

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Hack The Ratings From On-Air Segments

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