Every year in early October, something magical happens on the Hallmark Channel. The plots become predictable. The actors feel familiar. The snow is always perfectly fluffy. And the audience? They show up in droves. Why? Because Hallmark turns their channel into all-Christmas programming. The fourth quarter drives their brand and business year-round because they understand something that radio learn: How to capitalize on the holiday season. Hallmark has enhanced their brand and reinforced a franchise through principles your station can apply. Let’s explore Hallmark’s Secrets of Holiday Programming.
Hallmark’s Secrets of Holiday Programming
