Reflecting listener lifestyles is more than just phone topics and contests. Stations should invest in their brand values and have fun. For the right station (one that plays Old School music), a Halloween Old Ghoul Weekend could be a terrific concept when Halloween falls on a Friday, Saturday, Sunday, or Monday.

It’s a great way to showcase music variety, promote listening over a weekend, and put personality into your station’s mix.

The Old Ghoul Weekend


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