Reflecting listener lifestyles is more than just phone topics and contests. Stations should invest in their brand values, and have fun. That’s what San Diego’s Magic 92.5 created for a Halloween Old Ghoul Weekend.

This article is about Magic 92.5’s Old Ghoul Weekend. Including:

  • A description of how the promotion worked on-air.
  • Keys to success: creative writing and imaging. 
  • Examples of how it sounded.
  • Who should do it and how to make Old Ghoul Weekend a success.

The Halloween Old Ghoul Weekend

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