Reflecting listener lifestyles is more than just phone topics and contests. Stations should invest in their brand values, and have fun with it. That’s what San Diego’s Magic 92.5 created for their Halloween Old Ghoul Weekend.
The rhythmic AC station often uses weekends to expand their brand presence. A part of the station’s music strategy is “Old School” music from the past. Specialty weekends help the station maintain the image for this music genre without committing to it as much in the regular music mix.