Reflecting listener lifestyles is more than just phone topics and contests. Stations should invest in their brand values and have fun. For the right station (one that plays Old School music), a Halloween Old Ghoul Weekend could be a terrific concept when Halloween falls on a Friday, Saturday, Sunday, or Monday.
It’s a great way to showcase music variety, promote listening over a weekend, and put personality into your station’s mix.
The Old Ghoul Weekend
This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.
Are you already a member? Make sure you are logged in to access this content Log In
