Free is the right price. A free audience building tactic is even better! And this is so easy, it seems like it’s cheating. But just taking the time to recognize listeners personally by saying Happy Birthday will win fans.

As the entertainment world gets bigger and more crowded, brands strive to build deeper relationships with fans. A personal connection with listeners makes a difference.

Reaching consumers personally works in politics. It’s been proven that voters who have personally met a candidate are much more likely to vote for that candidate. That’s why so many politicians hit the road to shake hands during campaigns.

It also works in radio. In fact, it’s perfect for your radio station.

This tactic is easy, and takes just a few minutes a day. But the impact has lasting value.

Say Happy Birthday, Build an Audience