High Low is a great radio promotion that has been around for decades and has proven to be a winner every time it’s played. It holds up well as a one-time campaign or a promotion that is constantly on the radio.
This article explains how to play High Low. Including:
- Details and best practices for playing the contest.
- Strategy on prizing and managing the budget.
- An example of how it sounds on the air.
- Promos to drive listening occasions.