High Low is a great radio promotion that has been around for decades and has proven to be a winner every time it’s played. It holds up well as a one-time campaign or a promotion that is constantly on the radio.

This article explains how to play High Low. Including: 

  • Details and best practices for playing the contest.
  • Strategy on prizing and managing the budget.
  • An example of how it sounds on the air.
  • Promos to drive listening occasions. 

High Low


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