Many personalities talk about the right things but don’t get credit because they fail to insert themselves and become a central part of the story. So many shows get stuck talking about a topic or story but never advance the conversation to become unique performances of otherwise ordinary content. Winning personality radio is not about finding relevant things to talk about. Success is learning to hijack the topic and command attention (and credit) for the segment.

Hijack The Topic

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In