Many personalities talk about the right things, but don’t get credit because they fail to insert their personality in topics to become part of the story. This is the only way to get credit for the great moments created on the air. In a way, it’s personalities have to hijack the topic.
Every personality should be able to talk about anything. The key is to find the right entry point and perform the topic through their character brand and within the audience’s expectation.
And the key to making it sticky is to hijack the topic so it’s uniquely yours.
Here’s how to do that.