You’re coming out of a song. The listener is singing along, vibing in the car, or barely paying attention as they juggle traffic, a coffee cup, and a toddler’s tantrum in the back seat. And then, you start talking. This is the high-risk zone of every talk segment. It’s when personalities are most at risk of losing attention. Your goal is to craft a hook that stops the scan and starts a story.
Craft a Hook That Stops the Scan and Starts A Story
