Developing a winning radio show involves far more than just hiring talented folks and putting them on the air. Great broadcasters look at it the way a producer casts a movie. They find personalities to fill roles. There are many aspects of casting roles, but the most important is making sure there’s a balance between hosts and cohosts.

In this article, I explain the role of hosts in a team show. Including:

  • Why hosts must be clearly defined.
  • The most important role for a host: Lead character.
  • The importance of facilitating content flow.
  • Key skills of great radio hosts.

Hosts On A Team Radio Show

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