Developing a winning radio show involves far more than just hiring talented folks and putting them on the air. Great broadcasters look at it the way a producer casts a movie. They find personalities to fill roles. There are many aspects of casting roles, but the most important is making sure there’s a balance between hosts and cohosts.
In this article, I explain the role of hosts in a team show. Including:
- Why hosts must be clearly defined.
- The most important role for a host: Lead character.
- The importance of facilitating content flow.
- Key skills of great radio hosts.