Developing a winning radio show involves far more than just hiring talented folks and putting them on the air. Great broadcasters look at it the way a producer casts a movie by finding personalities to fill specific roles, usually hosts and cohosts. The most important aspect of this process for a radio broadcaster is making sure there’s a strong host.

This article outlines the role of hosts in a radio show. Including:

  • Why hosts must be clearly defined.
  • The most important role of a host is the lead character.
  • The importance of facilitating content flow.
  • Key skills of great radio hosts.

Hosts On A Team Radio Show


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