Developing a winning radio show involves far more than just hiring talented folks and putting them on the air. Great broadcasters look at it the way a producer casts a movie by finding personalities to fill specific roles, usually hosts and cohosts. The most important aspect of this process for a radio broadcaster is making sure there’s a strong host.
This article outlines the role of hosts in a radio show. Including:
- Why hosts must be clearly defined.
- The most important role of a host is the lead character.
- The importance of facilitating content flow.
- Key skills of great radio hosts.