A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a personal story turns a personality into a hero.

On The Bert Show, producer Davi is an occasional contributor.

(Note: Since, she has become a full-time cohost on the show).

She’s not on much, but was featured prominently in a series of segments over a full week about women feeling beautiful without makeup. During the week, Davi volunteered to avoid wearing makeup and share her feelings and experiences.

Women loved her for the courage it took and how she shared her heart as she navigated through the week.

But the story wasn’t over.