This is one of those good news/bad news messages. Or, perhaps it’s more bad news/good news. You work hard each day to entertain fans and attract new ones. It’s a grind, day after day. Each and every quarter-hour is a battle. Teases and features are delivered with precision. Your heart and soul go into the show every day. But here’s a reality check. It’s shocking how little listeners hear.
It’s disheartening, at the very least. Probably annoying, too. Personalities put so much into every show, and programmers agonize over each share point, but what’s the reward? Those greedy, self-absorbed, me-first listeners tune out. They turn to other stations and sources of entertainment. They even turn off the radio to go on with their lives. How dare they! Don’t they know how hard this is and how important it is to us?
But that’s not the worst part.
