Just because someone subscribed to an email list doesn’t give you the right to bombard them with daily messages. Or does it? Most radio stations send too few emails and contact their audience too infrequently. However, your content must be on point and deliver value. So how many emails can you send? It depends…
The average person receives 121 emails daily—more than 44,000 emails yearly! So it’s no surprise that too many irrelevant messages are the number one reason for unsubscribes. Every marketer should be careful to limit emails to r
Perhaps it’s every day. It may be three times a week. Or it could be once every two weeks. Just make sure the messages are targeted, focused, and deliver value—because even a single email that misses the mark is one too many. The key is finding the frequency sweet spot that keeps listeners hooked without pushing them away. Let’s break it down.
