One of the most overlooked areas of radio programming is reviewing and critiquing information elements on the station. News and information segments often stand apart, outside what’s considered normal jurisdiction for a programmer, and it’s easy to ignore that department. Or perhaps it’s just that most PDs don’t know how to air check news.
This article explains how to air check news segments. Including:
- Evaluating the essence, importance, and impact of stories.
- How to critique the presentation.
- Tips for assessing the use of audio drops and actualities.
- The most important evaluation: How are the hooks?