As the Powerball Lottery in the U.S. grew to record levels, most radio shows were talking about it. Typical breaks included phone topics asking what you’d do if you won. Or some of the other topics here. That’s fine, and some of the content I heard was quite good. But at least one show made it special by becoming part of the story!
This article outlines a terrific prank that became a major promotion that made the show a part of the story. Including:
- Details on how to replicate this promotion.
- Step-by-step instructions on how to pull it off.
- Airchecks of the campaign to use as an example.