Many personalities struggle to turn a topic or idea into a relatable story that pulls listeners in. There’s a thin line between being self-absorbed and interesting with an outward focus. That’s why personal stories are so difficult. Here’s a case study of how a show found a breakthrough as they turned an idea into a story.

This article is an example of how to turn an idea into a story. Including:

  • The step-by-step brainstorming process we went through.
  • How the story evolved from the original idea to the finished story. 
  • An example of how it sounded on the air.

Brainstorming An Idea Into A Story


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