You’ve decided to launch a long-term, sustainable community-based campaign. That’s awesome. Love Letters To (Your Town) is an ideal candidate. Start by reading this article in detail and laying out your plan. But you’re probably wondering what it should look like and sound like. Then, when it’s organized, locked, and loaded, use these examples as inspiration for how to build your own Love Letters to (Your Town) campaign.
How To Build Your Own Love Letters To (Your Town) Campaign Examples
The landing page should be designed to reflect your community and market, with your station brand embedded. But don’t make your station presence loud. This is about showing off the community. Your brand will soak in the positive vibes!
Here’s a great example from Public Radio KCRW/Los Angeles. They launched Love Letters to LA after the California wildfires devastated parts of their metro area. It started as an outlet for healing, but became a long-term pillar of the station’s brand.
Here’s how they launched their landing page:
