When you hear the term GIFS, you probably think of those funny, animated photos that make their way into your email box all the time. But this is a GIFS System that could be just what you need to add consistency and structure to your radio show.

One of the most common questions from clients is how to set up a radio show that gives their station the best chance to improve quickly. Of course, there are as many answers to this question as there are personalities. But there are some fundamental elements that can make a show balance and give it that consistency that helps listeners figure out how to use you.

GIFS is an acronym that stands for Game, Information, Funny and Story.

The GIFS System

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