One of the most valuable aspects of radio is the ability to respond quickly and capitalize on an emotional moment when the opportunity presents itself. Great shows apply the Prepare Tight, Perform Loose strategy, which requires a deeper level of preparation to perform spontaneously and naturally.
But sometimes, emotional opportunities happen unexpectedly, and you must react or miss the moment. It takes a special performer to capture live drama as an event takes place. Flying without a net is scary because you don’t know how the story will end.
