What do you think of when you see the words audience persona? Is it scary? Vague? Not even on your radar? Maybe it’s boring or one of those things that seems important, but easy to put off until later.

Let’s look at it another way:

What is the single most important element of a radio station brand?

Hint: It’s not a huge marketing budget, though that helps. And it’s not the ability to generate great content. Though that’s important too. It’s the audience.

Having a vision for the ideal audience is critical in developing a strategy to target the market. That’s why every radio station needs an audience persona.

Most Stations Have a Weak Target Audience

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