There’s a difference between a story and a great story. A story has a beginning, middle, and end. but a great story sucks listeners in through a strong Set Up, choosing the most relatable details, and a colorful Dress Up.

This article is about how to Dress Up a story. Including: 

  • How To Dress Up a story with the right details.
  • An example of a well-told story that produced extraordinary results.
  • A radio example from a terrific morning show.
  • How to get listeners invested in the storyline and looking forward to the outcome in the Dress Up. 

The Dress Up


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