Don’t let rating results change your programming or performance strategy! Program Directors and Air Personalities are often whipsawed by the violent fluctuations when a new report is issued. Yes, ratings are important, but overreacting can destroy a station. The How To Evaluate Ratings workshop features Tracy Johnson, Mike Shepard, and Andy Meadows discussing how to use ratings to help build a strategically strong radio brand and avoid the noise that can take you off course.
How To Evaluate Ratings Workshop
