Most radio shows need strong, attention-getting features to drive appointment tune-in times. I call them One Thing features. The value is directly measurable in research as well as sustainable ratings over time. But not every feature is a One Thing feature. Secondary features should be managed differently.
This article explains how to manage secondary features on a radio show without compromising the high-profile presence of the main feature(s). Including:
- Methods of managing and presenting secondary features.
- Timing secondary features.
- Three ways to bring back these features