Most radio shows need strong, attention-getting features to drive appointment tune-in times. I call them One Thing features. The value is directly measurable in research as well as sustainable ratings over time. But not every feature is a One Thing feature. Secondary features should be managed differently.

This article explains how to manage secondary features on a radio show without compromising the high-profile presence of the main feature(s). Including: 

  • Methods of managing and presenting secondary features.
  • Timing secondary features.
  • Three ways to bring back these features

How To Manage Secondary Features

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