Doing big stunts can be great fun. They create entertainment value for the audience and can generate media coverage that spreads your brand beyond your audience reach. But whether you are starting to plan a radio stunt as a major event or a small one, preparation is the difference between success and failure.
This article explains how to plan a radio stunt from beginning to end, including:
- Making sure the stunt fits your station brand.
- Planning to include dramatic moments.
- How to set a goal.
- The importance of planning for visual impact.
- What to do when stunts backfire.
