The release of a new rating report is one of the most stressful of days for programmers and radio personalities. A bad ratings report can happen even if the station sounds great. So what is a programmer to do?

This article explains the proper way to react to a bad ratings report. Including:

  • Step back. Don’t freak out.
  • Analyze and evaluate.
  • Communicate with your team.

How To Respond to Bad Ratings


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