Many air personalities are rude. In the interest of brevity, they rush into content to get off to a quick start. Quickstarts are great, but not when it’s at the expense of connection. And when they reach a high point, they suddenly end the break. Getting out at the right moment is also a valid performance discipline. But not when it comes at the expense of being warm, friendly human beings. There’s an art in knowing how to shake hands in the air. And saying goodbye.
In this article, I share the concept of how to shake hands on air. Including:
- What it means to shake hands on the radio.
- How PPM programming has caused many personalities to be too tight.
- Why ending abruptly on a high note is a mistake.
- The perfect time to attract one more quarter-hour of listening.