When you think about it, many air personalities are rude. In the interest of brevity, we rush into content to get off to a quick start. And when we reach a high point, we suddenly bail on the break. Those are important principles, and great performance disciplines. But not when it comes at the expense of being warm, friendly human beings. There’s an art in knowing how to shake hands on the air. And saying goodbye.
Randy Chase programs K-LOVE and AIR 1. He coaches his talent to find the right balance by teaching this principle:
Did you shake their hand or punch them in the face?
Of course you would never physically assault a listener, though I’m sure you’ve met some at promotions that are at least somewhat deserving. But there are many things that cause the audience to feel disconnected from personalities. That can be fixed with good manners.