Every show should have a common goal that, when achieved, will lead to higher ratings, increased revenue, and a bigger bonus check. Make it your mission to convert ordinary listeners into fans. That sounds easy, but it’s not because listeners are fickle. Most use the radio in the background, scanning the dial for instant gratification. But fans are passionate and will stay tuned so they don’t miss out. A loyal fan base is the most valuable asset a radio station can have. Fans have an emotional connection.
In your quest to drive more engagements, converting listeners into fans should be your top priority, and that starts with understanding how listeners become fans.
