You’ve gone through the exercise, and grinded to create a perfect character map of each radio personality on a show. Now what? Don’t just stuff it in a folder and file it away as if the job is finished. It’s only valuable when it’s implemented. I don’t want you to miss out on the benefits because you don’t know how to use your Personality Profile.
Personality branding is deliberate and intentional, not passive. Once the profile has been finalized (making sure management signs off on it), keep it front and center! Here are several ways to improve performance.