Monday, November 29, 2021

Programming: The Santa Claus Show

It's one thing to add Christmas music to holiday programming. And it's fine to launch a holiday-themed promotion. But everyone else is doing that. But here's a way to stand out. How about Santa...

Should You Play All Christmas Music?

Every year, more and more stations flip to all Christmas music. And they do it earlier and earlier. In many markets, multiple stations battle to win the season. It seems like a great idea....

Million Dollar Mix

Contests asking listeners to guess the mystery song have been featured on radio stations for decades. Games like Name That Tune and One Song, One Second, One Thousand Dollars are very popular. But this...

Feature: 10 Second Sound Off

10 Second Sound Off is a great feature for spoken word formats (talk, sports, news) and high-profile personality shows. It works for team shows and solo performers. This article explains how to execute The 10...

How To Make Your Own Games

Playing games on the air is fun, adds character, and gets listeners involved. Games have become more and more popular, and there are great reasons for it. Contestants like to play for fun (and...

Feature: Dad Jokes

Dad Jokes can be hilarious, especially if the concept is assigned to a character trait for a personality on the show. It's an easy and fun way to add character definition and insert a...

Promotion: Pay It Forward Penguin

What happens when an interactive campaign meets fun? The Pay It Forward Penguin, of course. This article explains how to conduct an attention-getting interactive campaign called Pay It Forward Penguin. Including: Explaining the concept. Options...

April Fools Day: Use This Music Prank!

There's nothing like a great prank for April Fools Day. But a music prank that highlights the programming and personality position of the station, it's amazing! This article explains how to execute a fun music...

Weekly Feature: My Life Sucks

Here's a good weekly segment that works best for male-targeted stations but can be adapted. My Life Sucks is an adaptation of the popular online thread: FML. This article explains how to execute this feature....

Game: Know It Or Blow It

Know It Or Blow It is a fun game that plays a bit like the popular board game Outburst or the radio game 5 in 5. However, it can have more on-air value because it’s easier...

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How Music Segmentation Drives Radio Ratings

In analyzing hundreds of perceptual studies for clients, it’s clear that two primary characteristics correlate most to ratings success and stations that over-achieve: Audience...
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