Wednesday, October 27, 2021

Feature: Good News

One of the reasons listeners tune in to the radio is to escape from everyday life and hear something that makes them feel good. This is particularly true in times of stress. So a...

Promotion: Summer Ideas

Summer is a great time to make an impact on the audience. Listeners are active, the mood is a little more relaxed and you can go out and make some new friends and fans....

Feature: Dad Jokes

Dad Jokes can be hilarious, especially if the concept is assigned to a character trait for a personality on the show. It's an easy and fun way to add character definition and insert a...

Feature: The Big Thank You

The Big Thank You is a heart-tugging feature that works for any show that seeks a warm, sensitive personality. It's perfect for growing deeper roots and building a personal bond with the audience. This article...

Game: Thousand Dollar Minute

The Thousand Dollar Minute is absolutely, positively, one of the best games to play on the radio. It's sticky, drives tune-in, and won't break the budget. This article provides step-by-step details and examples for how...

Feature: Ask Me Anything

Ask Me Anything is a strong feature that can help build your character for your own cast members.  It could be a theme for having interesting guests on your show. If your show is...

Contest: Crack The Code

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune ins, and gives you a dynamic...

Why The Last Contest Is Timeless

Many of you reading this weren't even alive in 1972, but most of you have heard of one of the greatest radio contests in radio history. The Last Contest is a legendary promotion that...

End of School Year Ideas

The end of school year doesn't have the same promotional opportunities as the beginning of the year or Back to School time. Most of the time, it's better to constantly promote forward instead of...

Game: Person Place Thing

Person Place Thing is a fun game to play but is a little more complex than most radio games. It's a mind-bender that is great for getting listeners to play along in the car....

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Why Shows Should Solicit Game & Contest Players Online

For decades, radio stations have followed a familiar pattern for promotions, contests, and even playing interactive games on a radio show. Invite the 9th...
0:00
0:00