Wednesday, October 27, 2021

Game: Bracket Promotions

Every spring, the world turns collective attention to the NCAA college basketball tournament. Consumers invest time and attention filling out their bracket promotions, hoping to pick the winners in the pool of 64 teams...

Promotion Idea: Handshakes and High 5s

Meeting listeners is one of the most powerful ways to attract an audience. That’s why politicians shake hands and kiss babies. It works! This is important for all personalities, but especially for new shows....

Promotion: Spring Cleaning Weekend

This is a fun way to get attention and connect with a relevant event in listener's lives. Spring Cleaning! The promotion can be fun, engaging and add personality to the show or station. Bringing this...

Promotion: Pay It Forward

The concept of doing good things for others can take on many variations, but one of the best is a simple Pay It Forward campaign. This article explains how to conduct a Pay It Forward...

Feature: I’ll Take You There

Music influences your memories and experiences. When listeners hear a song from the past, they immediately go there. This music feature is to Take You There, wherever the "there" is. In this article, I share...

Major Promotion: Breaking and Entering Christmas

Several personalities make this an annual feature. The idea of Breaking and Entering Christmas is to bring the holidays to families who are experiencing some misfortune in their lives. How To Do Breaking and Entering...

Back To School Wake Up

The Back To School Wake Up promotion is an idea that can be used anytime, but it's best during the back-to-school week. And after all: who doesn't love waking up kids early in the morning...

Game: 5 in 5

You've probably played Outburst with your family or friends, or perhaps at a party. It's a fun, easy game that can be adapted to the radio. You could call it Outburst, of course, but...

Online Contest: Best/Worst

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Best/Worst contest can apply to many different categories. For details on...

Feature: The Daily Hack

The Daily Hack is an easy feature almost any personality can use. It works for solo shows or multiple-cast personality shows. This article includes details of how to execute this feature idea. Including: Step-by-step instructions...

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Prank Calls: Can I Spend The Night

Prank calls are a great way to engage the audience. Clever, funny jokes are are one of the best ways to add a sense...
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