Promotion: Pay To Play
Pay to Play is the one time you can take payola-legally! This may cause management to freak out a bit, and the idea of deliberately playing songs that don't research well will drive program...
Promotion: Pay It Forward
The concept of doing good things for others can take on many variations, but one of the best is a simple Pay It Forward campaign.
This article explains how to conduct a Pay It Forward...
Promotion: I Can Help
People love to help others, as long as they know what you want them to do and it's easy to participate. Â I Can Help activates a charitable spirit in ways that most would never...
Increase Cause Marketing Response: Go Without To Help Out
At some point, your radio station will probably launch a promotion for a cause. Typically, we tell stories and tug at the heart to get listeners to donate and make the campaign a success....
Promotion: Babies On Board
If you target young women or families, Babies on Board is a difference-making promotion that can further your relationship with the audience, find new listeners and create emotional connections.
Babies on Board provides support for new...
6 Takeaways From the Ice Bucket Challenge
You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the greatest stunts in...
Major Promotion: The Secret Beneficiary
If you're all about making a big deal out of winners, this contest is not for you. You can't promote the winner. A contest without a named winner? Why would your station do that?...
Heart Promotion: 12 Strays
Many stations do a public service by publicizing the need for adopting from a shelter. It's a great cause, particularly if a cast member is a pet lover. But framing it as the 12...
Cause Marketing Case Study: A Phone Call That Became Becky’s House
It was Thursday morning of Valentine's week. It was the morning that a single phone call became a powerful, sustainable cause marketing campaign. The end result was Becky's House, which would change the lives...
Promotion: Bringing People Together
IF you need a pick-me-up, or just some encouragement of the magic of radio to make the world a better place, read on. This is a heart-warming story of pure goodness.
In San Diego, Magic...
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Game: Mix Tape
For many shows that play music, the best possible games are those that combine personality and music, like this game. Mix Tape is one...