Sunday, October 2, 2022

Promotion: Pay To Play

Pay to Play is the one time you can take payola-legally! This may cause management to freak out a bit, and the idea of deliberately playing songs that don't research well will drive program...

Promotion: Pay It Forward

The concept of doing good things for others can take on many variations, but one of the best is a simple Pay It Forward campaign. This article explains how to conduct a Pay It Forward...

Promotion: I Can Help

People love to help others, as long as they know what you want them to do and it's easy to participate.  I Can Help activates a charitable spirit in ways that most would never...

Increase Cause Marketing Response: Go Without To Help Out

At some point, your radio station will probably launch a promotion for a cause. Typically, we tell stories and tug at the heart to get listeners to donate and make the campaign a success....

Promotion: Babies On Board

If you target young women or families, Babies on Board is a difference-making promotion that can further your relationship with the audience, find new listeners and create emotional connections. Babies on Board provides support for new...

6 Takeaways From the Ice Bucket Challenge

You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the greatest stunts in...

Major Promotion: The Secret Beneficiary

If you're all about making a big deal out of winners, this contest is not for you. You can't promote the winner. A contest without a named winner? Why would your station do that?...

Heart Promotion: 12 Strays

Many stations do a public service by publicizing the need for adopting from a shelter. It's a great cause, particularly if you have a pet lover on your show. But when you frame it...

Cause Marketing Case Study: A Phone Call That Became Becky’s House

It was Thursday morning of Valentine's week. It was the morning that a single phone call became a powerful, sustainable cause marketing campaign. The end result was Becky's House, which would change the lives...

Promotion: Bringing People Together

IF you need a pick-me-up, or just some encouragement of the magic of radio to make the world a better place, read on. This is a heart-warming story of pure goodness. In San Diego, Magic...

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5 Lessons Radio Can Learn From Game Shows [video]

If radio created on-air contests like TV game shows, there would be greater results from games, contests, and promotions. Producers of game shows invest...
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