Contest: Beat The Bank
Beat the Bank is a great contest because it's easy to play, adds drama on the air and offers the appeal of a large prize without having to pay off every time.
The promotion works...
Contest: Crack The Code
Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune ins, and gives you a dynamic...
Contest: High Low
High Low is a great radio promotion that has been around for decades, and has proven to be a winner every time it's played.
There are many reasons it works, but the most important is...
Contest: Secret Sound
The Secret Sound can be a simple feature on a radio show as a daily or weekly game. Or it could expand into a major promotion.
In this article, I explain how to play The...
Promotion: Phrase That Pays
The Phrase That Pays is a branding campaign with a cash incentive to repeat the station’s key positioning statement, causing listeners to pay attention, learn, recite and recall a slogan.
If you're in a diary...
Contest: 1 Song 1 Second $1,000
1 Song, 1 Second, $1,000. It is so simple, fast, and addictive. It adds a lot of play-along intrigue to the station. This could become a recurring benchmark as a station promotion and/or a...
Promotion: Epic 48 Fantasy Contest
You may have heard about Z90/San Diego’s incredible promotion called Epic 48, which turned out to be the first of a series of campaigns. Each is an amazing radio promotion on it's own, but the...
Promotion: Free Fuel Friday
Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign or a recurring promotion that pops up from time to time when gas prices spike....
Promotion: Who’s On (Your Station)
A measure of what makes a great promotion is the ability to create excitement on the air while inspiring your audience to actively participate and share. That's what The Who's On promotion can do...
Major Promotion: Cash For Christmas
When a personality can tug at the heart, listeners will never forget. When you combine that heart with cash for Christmas, you have the potential of a powerful, memorable on-air contest.
This is a key...
Christmas Promotion: 12 Days Of Kindness
Christmas is about giving and spreading joy. Most of your listeners would love to be a part of that, as long as it's easy...
