Wednesday, June 29, 2022

Promotion: NCAA Basketball Million Dollar Bracket

Every spring, the sports world becomes obsessed with the NCAA college basketball championship tournament. The enthusiasm spreads well beyond sports fans as millions complete a tournament bracket. It is a perfect promotion opportunity. Call...

Contest: 1 Song 1 Second $1,000

1 Song, 1 Second, $1,000.  It is so simple, fast, and addictive. It adds a lot of play-along intrigue to the station. This could become a recurring benchmark as a station promotion and/or a...

Contest: Secret Sound

The Secret Sound can be a simple feature on a radio show as a daily or weekly game. Or it could expand into a major promotion. In this article, I explain how to play The...

Contest: High Low

High Low is a great radio promotion that has been around for decades, and has proven to be a winner every time it's played. There are many reasons it works, but the most important is...

Promotion: Who’s On (Your Station)

A measure of what makes a great promotion is the ability to create excitement on the air while inspiring your audience to actively participate and share. That's what The Who's On promotion can do...

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting, but this has...

Promotion: Epic 48 Fantasy Contest

You may have heard about Z90/San Diego’s incredible promotion called Epic 48, which turned out to be the first of a series of campaigns. Each is an amazing radio promotion on it's own, but the...

Promotion: Phrase That Pays

The Phrase That Pays is a branding campaign with a cash incentive to repeat the station’s key positioning statement, causing listeners to pay attention, learn, recite and recall a slogan. If you're in a diary...

Contest: Breakfast With Your Show

Breakfast With Your Show is a promotion that takes advantage of one of radio's strengths: Connecting with listeners personally by letting them interact with the stars! In this article, I share the details on how...

Contest: The $1000 Playlist

The $1000 Playlist works for any format in any market. It's a new execution of the old Song Scramble game. It has similarities to the Million Dollar Mix game, which is more powerful. Don't...

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