Wednesday, June 29, 2022

Promotion: Bank It Or Burn It

A brand must be exceptional or do something exceptional. The goal is to be noticed. Bank It or Burn It generates more talk than many want. It's not for everyone, but it's a powerful...

Contest: The $1000 Playlist

The $1000 Playlist works for any format in any market. It's a new execution of the old Song Scramble game. It has similarities to the Million Dollar Mix game, which is more powerful. Don't...

Game: The 5-Headed Beast

This game can be played as a one-time contest or weekly feature. The 5 Headed Beast is a play-along game that challenges listeners to answer five difficult trivia questions to win. This article includes details...

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting, but this has...

Contest: Breakfast With Your Show

Breakfast With Your Show is a promotion that takes advantage of one of radio's strengths: Connecting with listeners personally by letting them interact with the stars! In this article, I share the details on how...

Why The Last Contest Is Timeless

Many of you reading this weren't even alive in 1972, but most of you have heard of one of the greatest radio contests in radio history. The Last Contest is a legendary promotion that...

Contest: Listen And Win

This contest doesn't win a creativity award, but if you're looking for something short, sweet and easy to play, this could be it. Listen and Win is one of the easiest contests or promotions...

Promotion: Last Prize Standing

Last Prize Standing is a great promotion that sounds a lot bigger than it actually is. It has aspects of The Last Contest, the classic KCBQ/San Diego promotion from the late 70s, which remains...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Air Check Relatable

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment, and creativity....
0:00
0:00