Thursday, February 2, 2023

Game: Are You Christmas Smart?

Are You Christmas Smart game is a fun trivia game that is easy to play. Play it every day in December leading up to Christmas or make it a Christmas Smart week-long feature. Some...

Programming: The Santa Claus Show

It's one thing to add Christmas music to holiday programming. And it's fine to launch a holiday-themed promotion. But everyone else is doing that. How about hiring Santa as an air personality on The...

Major Promotion: Christmas Wish

Christmas Wish is a popular promotion, but not all of these campaigns are successful. This promotion requires a lot of coordination. Do it well and it can be a franchise that grows year after...

Feature: We Need A Little Christmas

Here's a great idea for shows that are not playing All-Christmas music or aren't able to execute a major promotion like this, but want to reflect the mood and feeling of the holidays. We...

Feature: Unnecessarily Censored Stories

Unnecessarily Censored Stories is an easy and effective feature to execute. And it gets a lot of attention in on-demand listening after the show! This article explains how to execute the feature Unnecessarily Censored Stories....

Christmas: What’s That Show?

What's That Show would work anytime. Some stations make it a recurring game about pop culture movies and TV shows, but it is a perfect fit for the Christmas season. This article is about how...

How To Create Better Holiday Programming

The year is winding down and the staff is counting the days until the Holiday break. The rating period is ending and it's time to relax with family and friends. Now finish strong. Great...

Major Promotion: Stuff a Bus

Stuff a Bus is an interesting and unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas. Invite listeners to donate items for the needy to Stuff a Bus to the...

Major Promotion: Cash For Christmas

Tug at the heart and listeners will never forget the story. Add Cash for Christmas and you have the potential of a powerful, memorable on-air contest with an emotional appeal. This article explains how to...

Scared Straight By Santa

This is a classic segment that works for many shows and formats. Scared Straight By Santa invites listeners to call (or apply online) with stories about kids who are driving them crazy right now...

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Discover Superhero Strength With The Rule Of 3

When telling stories or constructing breaks on the air, the storytelling Rule of 3 is a great tool. Few personalities use the technique. Or...
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