Sunday, October 2, 2022

Feature: We Need A Little Christmas

Here's a great idea for shows that are not playing all-Christmas music but want to reflect the mood and feeling of the holidays. We Need A Little Christmas acts as a feature that may...

How To Create Better Holiday Programming

The year is winding down and the staff is counting the days until the Holiday break. The rating period is ending soon and you're ready to relax with family and friends. Now's the time...

Major Promotion: Christmas Wish

You're probably familiar with Christmas Wish, but not all Christmas Wish promotions are successful. This promotion requires a lot of coordination but can be a franchise that grows year after year. The goodwill produced...

Programming: The Santa Claus Show

It's one thing to add Christmas music to holiday programming. And it's fine to launch a holiday-themed promotion. But everyone else is doing that. But here's a way to stand out. How about Santa...

Should You Play All Christmas Music?

Every year, more and more stations flip to all Christmas music. And they do it earlier and earlier. In many markets, multiple stations battle to win the season. It seems like a great idea....

6 Keys to a Great Year End Countdown Show

Many music-based stations air a year-end countdown show. Most of them are ordinary, with little that stands out. It's almost as if they put them on just to fill a few hours on what...

Lottery: How to Be Part Of The Story

As the Powerball Lottery in the U.S. grew to record levels, most radio shows were talking about it. Typical breaks included phone topics asking what you'd do if you won. Or some of the...

April Fools Day: Use This Music Prank!

There's nothing like a great prank for April Fools Day. But a music prank that highlights the programming and personality position of the station, it's amazing! This article explains how to execute a fun music...

Christmas Promotion: 12 Days Of Kindness

Christmas is about giving and spreading joy. Most of your listeners would love to be a part of that, as long as it's easy and someone guides them through it. That's what 12 Days...

12 Trees of Christmas

12 Trees of Christmas is an inexpensive and fun Christmas promotion that can expand and grow over time. It is similar to the Christmas Wish promotion but is easier to execute. And it's a...

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The Art of the Tease is Seduction

The primary goal of a radio tease is to set an appointment or build anticipation for a future event. In other words, go get...
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