Wednesday, May 18, 2022

Major Promotion: Christmas Wish

You're probably familiar with Christmas Wish, but not all Christmas Wish promotions are successful. This promotion requires a lot of coordination but can be a franchise that grows year after year. The goodwill produced...

Programming: The Santa Claus Show

It's one thing to add Christmas music to holiday programming. And it's fine to launch a holiday-themed promotion. But everyone else is doing that. But here's a way to stand out. How about Santa...

Should You Play All Christmas Music?

Every year, more and more stations flip to all Christmas music. And they do it earlier and earlier. In many markets, multiple stations battle to win the season. It seems like a great idea....

6 Keys to a Great Year End Countdown Show

Many music-based stations air a year-end countdown show. Most of them are ordinary, with little that stands out. It's almost as if they put them on just to fill a few hours on what...

April Fools Day: Use This Music Prank!

There's nothing like a great prank for April Fools Day. But a music prank that highlights the programming and personality position of the station, it's amazing! This article explains how to execute a fun music...

Christmas Promotion: 12 Days Of Kindness

Christmas is about giving and spreading joy. Most of your listeners would love to be a part of that, as long as it's easy and someone guides them through it. That's what 12 Days...

12 Trees of Christmas

12 Trees of Christmas is an inexpensive and fun Christmas promotion that can expand and grow over time. It is similar to the Christmas Wish promotion but is easier to execute. And it's a...

April Fools Programming Guide

April Fools Day can be a great opportunity for radio shows, as long as you know what you're doing, use common sense and stay out of trouble. Unfortunately, many stations get themselves into trouble....

Christmas Stunt: Jingle Bail

In most markets, some station is hosting a Jingle Ball promotion. It's usually a concert, and often becomes a big event. But here's a fun twist for a radio show. How about Jingle Bail? In...

New Year Challenge

A new year brings opportunities to change. This goes for listeners make New Year's Resolutions, and can also be effective for your show. The New Year Challenge can be great serial content, or provide...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

9 Sources Of Phone Calls You Can Count On

There's no doubt that it's more and more difficult to attract good phone callers on the radio today. But that doesn't mean it's impossible,...
0:00
0:00