Monday, February 6, 2023

Feature: The Look Book

If your station targets younger women, or any female demographic, a style and fashion feature could make sense. The Look Book may be just what you're looking for as an on-air and online feature. This...

Entry Forms That Build a Smart Database

A database is a powerful weapon. Some clients have fan databases worth well over $1 million per year. But a smart database that delivers ratings and revenue doesn't happen by accident. It requires management and...

Online Contest: Best DJ

The Best DJ is a great promotion that can turn into free marketing at clubs all through your community. It's a user-generated content promotion to find your city's best DJ or club mixer. If you're...

Online Contest: Where Is It

The Where Is It Game is fun online game, but you can also play on air. Or it can be a combination. And the best part is that it never really gets old. The game...

Online Contest: Best/Worst

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Best/Worst contest can apply to many different categories. For details on...

Online Promotion: Scared of Santa

Online photo contests are highly engaging and, when executed properly, can add traffic to a website or social media page. The Scared of Santa contest works every time. This article explains how to conduct an...

Online Contest: Cutest Baby/Kid/Pets

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Cutest Baby or Cutest Kid contest works every time. In this...

Online Contest: Selfie Promotion

Photo contests are popular. Selfies are hotter. Put them together and you have a selfie contest that showcases your brand. And a selfie promotion that puts listeners in a position to show off is...

Feature: Shoes Day

Tuesday Shoes Day is a great feature if you target women. A female talent shows off a new pair of shoes each week on the air and online. But there are a few subtle...

A Guide To Make Online Photo Contests Rock

Online photo contests can be a great way to activate a radio audience and drive traffic online. They're fun, interactive and often generate sharing that can expose the radio station to new potential listeners. This...

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Tell More Interesting Stories by Being Vulnerable:

Audiences care about personalities as long as it relates to them, and not a moment longer.  But listeners turn off and tune out the...
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