Wednesday, October 27, 2021

Feature: The Look Book

If your station targets younger women, or any female demographic, a style and fashion feature could make sense. Especially if you have a high profile personality that can connect with the audience. The Look...

Your Radio Station Book Club

Every radio station needs more fans. Sure, it would be nice to have a larger audience base overall. But really, there are enough current listeners in most station's audiences to drive significantly higher share...

Online Contest: Best/Worst

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Best/Worst contest can apply to many different categories. For details on...

Online Contest: Cutest Baby/Kid/Pets

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A Cutest Baby or Cutest Kid contest works every time. In this...

Online Contest: Best DJ

The Best DJ is a great promotion that can turn into free marketing at clubs all through your community. It's a user-generated content promotion to find your city's best DJ or club mixer. If you're...

Feature: Shoes Day

Shoes Day is a great feature if you target women. The simple explanation is that a female talent shows off a new pair of shoes each week on the air and online. But there...

Online Contest: Where Is It

The Where Is It Game is fun online game, but you can also play on air. Or it can be a combination. And the best part is that it never really gets old. The game...

Online Contest: Selfie Promotion

Photo contests are popular. Selfies are hotter. Put them together and you have a selfie contest that showcases your brand. And a selfie promotion that puts listeners in a position to show off is...

Online Promotion: Themed Recipe Books

Okay, I know this is going to sound cheesy to a lot of you, but If you target women, a themed promotion campaign to create (Your Show) recipe books is a winner. It could even be...

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How a Compelling Hook Inspires Curiosity

The difference between being ignored and heard is often a small thing. Even the greatest story is wasted if the audience has tuned out....
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