Friday, September 17, 2021
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Station Promotions Ideas

Christmas Promotion: 12 Days Of Kindness

Christmas is about giving and spreading joy. Most of your listeners would love to be a part of that, as long as it's easy and someone guides them through it. That's what 12 Days...

12 Trees of Christmas

12 Trees of Christmas is an inexpensive and fun Christmas promotion that can expand and grow over time. It is similar to the Christmas Wish promotion but is easier to execute. And it's a...

Game: Thousand Dollar Minute

The Thousand Dollar Minute is absolutely, positively, one of the best games to play on the radio. It's sticky, drives tune in and won't break the budget. This article provides step by step details and...

Christmas Fact Or Fiction

Christmas Fact or Fiction is a really simple game that every show can play several times around the holiday. This article includes details of how to play the game. Including: Step-by-step instructions for setting up...

Play the Christmas Hits: And Here’s What Those Hits Are

Whether flipping to an all Christmas format or just adding songs to the existing format, radio programmers should follow one longstanding programming guideline. Play the hits. But what are the Christmas hits? In this article,...

School Shout Outs Are a Great Way To Localize

At the beginning and end of each school year, radio stations look for ways to connect with kids and parents. But why isolate it to just the beginning and end of the year? School...

Feature: Good News

One of the reasons listeners tune in to the radio is to escape from everyday life and hear something that makes them feel good. This is particularly true in times of stress. So a...

Promotion: Pay Your Bills

Pay Your Bills is one of the most popular contest franchises in the radio industry. It's a clever way to brand a cash giveaway, allowing stations to manage their budget and create imaginative promos. In...

Pregnant Mom Bikini Contest

Here's a fun summer promotion for male targeted stations that has a bit of an edge, but can also be sensitive and warm for women in the audience if executed and positioned properly. It's...

Event Promotion: Regular Guy Home Run Derby

If there's an organized baseball team in your city (Major League or Minor League), this promotion is a "home run" for stations targeting men. The Home Run Derby is a big part of the...

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Programming: The Santa Claus Show

It's one thing to adjust your playlist to include a few Christmas titles. Winning the Christmas programming battle is important, but you're probably doing...