Wednesday, May 18, 2022
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Station Promotions Ideas

Million Dollar Mix

Contests asking listeners to guess the mystery song have been featured on radio stations for decades. Games like Name That Tune and One Song, One Second, One Thousand Dollars are very popular. But this...

Promotion: Pay It Forward Penguin

What happens when an interactive campaign meets fun? The Pay It Forward Penguin, of course. This article explains how to conduct an attention-getting interactive campaign called Pay It Forward Penguin. Including: Explaining the concept. Options...

Promotion: Pay Your Bills

Pay Your Bills is one of the most popular contest franchises in the radio industry. It's a clever way to brand a cash giveaway, allowing stations to manage their budget and create imaginative promos. In...

Pregnant Mom Bikini Contest

Here's a fun summer promotion for male targeted stations that has a bit of an edge, but can also be sensitive and warm for women in the audience if executed and positioned properly. It's...

Event Promotion: Regular Guy Home Run Derby

If there's an organized baseball team in your city (Major League or Minor League), this promotion is a "home run" for stations targeting men. The Home Run Derby is a big part of the...

Promotion Idea: Pay For Song Requests

Here’s a great way to have fun with listeners and call attention to a cause marketing promotion. Asking listeners to pay for song requests sounds kind of crazy. But wait. It can be a...

Your Radio Station Book Club

Every radio station needs more fans. Sure, it would be nice to have a larger audience base overall. But really, there are enough current listeners in most station's audiences to drive significantly higher share...

Promotion: Summer Ideas

Summer is a great time to make an impact on the audience. Listeners are active, the mood is a little more relaxed and you can go out and make some new friends and fans....

Promotion: Ordinary Kindness

Ordinary Kindness is a promotion campaign that has the potential to become a share-able, sustainable, and actionable focal point for any radio station. In this article, I share details on how to execute Ordinary Kindness....

Contest: Beat The Bank

Beat the Bank is a great contest because it's easy to play, adds drama on the air and offers the appeal of a large prize without having to pay off every time. The promotion works...

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Online Contest: Best DJ

The Best DJ is a great promotion that can turn into free marketing at clubs all through your community. It's a user-generated content promotion to...
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