Thursday, February 2, 2023
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Station Promotions Ideas

Promotion: Free Fuel Promotions

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign, or a recurring promotion that pops up from time to time when gas prices spike....

Contest: 1 Song 1 Second $1,000

1 Song, 1 Second, $1,000.  It is so simple, fast, and addictive. It adds a lot of play-along intrigue to the station. This could become a recurring benchmark as a station promotion and/or a...

Girl Scout Cookie Ideas

Girl Scout Cookie time is important in every community every year. There are many ways for radio shows to get involved with this cause. This article is about Girl Scout Cookie ideas for radio shows....

Million Dollar Mix

Contests asking listeners to guess the mystery song have been featured on radio stations for decades. Games like Name That Tune and One Song, One Second, One Thousand Dollars are very popular. But this...

Promotion: Pay It Forward Penguin

What happens when an interactive campaign meets fun? The Pay It Forward Penguin, of course. This article explains how to conduct an attention-getting interactive campaign called Pay It Forward Penguin. Including: Explaining the concept. Options...

Promotion: Pay Your Bills

Pay Your Bills is one of the most popular contest franchises in the radio industry. It's a clever way to brand a cash giveaway, allowing stations to manage their budget and create imaginative promos. In...

Pregnant Mom Bikini Contest

Here's a fun summer promotion for male targeted stations that has a bit of an edge, but can also be sensitive and warm for women in the audience if executed and positioned properly. It's...

Event Promotion: Regular Guy Home Run Derby

If there's an organized baseball team in your city (Major League or Minor League), this promotion is a "home run" for stations targeting men. The Home Run Derby is a big part of the...

Your Radio Station Book Club

Every radio station needs more fans. Sure, it would be nice to have a larger audience base overall. But really, there are enough current listeners in most station's audiences to drive significantly higher share...

Promotion: Summer Ideas

Summer is a great time to make an impact on the audience. Listeners are active, the mood is a little more relaxed and you can go out and make some new friends and fans....

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The Winning Show Prep Formula: TSP = TSL

Everybody loves shortcuts. They save time and energy. But cutting corners isn't always a good idea. Especially in Show Prep. But here's a show...
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