Monday, December 6, 2021
Home Ideas Center Station Promotions Ideas

Station Promotions Ideas

Event Promotion: Regular Guy Home Run Derby

If there's an organized baseball team in your city (Major League or Minor League), this promotion is a "home run" for stations targeting men. The Home Run Derby is a big part of the...

Promotion Idea: Handshakes and High 5s

Meeting listeners is one of the most powerful ways to attract an audience. That’s why politicians shake hands and kiss babies. It works! This is important for all personalities, but especially for new shows....

Promotion Idea: Pay For Song Requests

Here’s a great way to have fun with listeners and call attention to a cause marketing promotion. Asking listeners to pay for song requests sounds kind of crazy. But wait. It can be a...

Your Radio Station Book Club

Every radio station needs more fans. Sure, it would be nice to have a larger audience base overall. But really, there are enough current listeners in most station's audiences to drive significantly higher share...

Promotion: Summer Ideas

Summer is a great time to make an impact on the audience. Listeners are active, the mood is a little more relaxed and you can go out and make some new friends and fans....

Promotion: Ordinary Kindness

Ordinary Kindness is a promotion campaign that has the potential to become a share-able, sustainable, and actionable focal point for any radio station. In this article, I share details on how to execute Ordinary Kindness....

Contest: Beat The Bank

Beat the Bank is a great contest because it's easy to play, adds drama on the air and offers the appeal of a large prize without having to pay off every time. The promotion works...

Contest: Crack The Code

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune ins, and gives you a dynamic...

Contest: High Low

High Low is a great radio promotion that has been around for decades, and has proven to be a winner every time it's played. There are many reasons it works, but the most important is...

Contest: Secret Sound

The Secret Sound can be a simple feature on a radio show as a daily or weekly game. Or it could expand into a major promotion. In this article, I explain how to play The...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Feature: Awards Show Parody

No matter which awards shows are taking place, you can have some fun with it on your show with your own awards show parody....
0:00
0:00