Wednesday, October 27, 2021
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Station Promotions Ideas

Promotion: Pack Your Bags

Pack Your Bags is fun on the air and off. It creates a terrific event in public and lends itself well to cross-promotion with other media (television) and digital (online). At the same time, you can...

Promotion: The Money Man

This is one of those promotions you have probably heard of, and may have admired. If elected properly, it's a great way to get attention and create drama. The Money Man carries the risk...

Promotion: Love That Sticks

Here's a great promotion idea that's ideal for Valentine's Day, but can easily be extended far beyond. Love That Sticks ™ activates listeners to send a positive message and spread your brand to others...

Major Promotion: The Secret Beneficiary

If you're all about making a big deal out of winners, this contest is not for you. You can't promote the winner. A contest without a named winner? Why would your station do that?...

Creative Weekend Promotions

it's tempting to plan weekend promotions or contests by finding a big prize offer and slapping it on the air. Boom. You're done. Simple and fast. Listen all weekend to win, then tune in...

Contest: The $1,000 Playlist

The $1,000 Playlist works for any format in any market. It's a new execution of the old Song Scramble game. $1,000 is an ideal amount to offer, but the game is the appeal, so don't...

Promotion: Lips On Marathon

Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets a lot of...

Promotion Idea: Pay For Song Requests

Here’s a great way to have fun with listeners and call attention to a cause marketing promotion. Asking listeners to pay for song requests sounds kind of crazy. But wait. It can be a...

Pregnant Mom Bikini Contest

Here's a fun summer promotion for male targeted stations that has a bit of an edge, but can also be sensitive and warm for women in the audience if executed and positioned properly. It's...

Promotion: Who’s On (Your Station)

A measure of what makes a great promotion is the ability to create excitement on the air while inspiring your audience to actively participate and share. That's what The Who's On promotion can do...

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Programming Secrets To Adjust In a Weak Music Cycle

Music ebbs and flows. Sometimes the hits are strong. Sometimes they’re not. Sometimes there are no true mainstream, mass appeal hits at all. Other...
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