Wednesday, May 18, 2022

Stunt: I Dare You

If your show is edgy and thrives on provoking the audience with outrageous, unexpected stunts, here's an idea to consider. I Dare You frames the stunts into something that is more memorable and has...

Stunt: Dud to Stud

Most guys need a makeover. Some know it, but many just don't. At KS95/Minneapolis, Ryan & Shannon found just the guy and created a stunt called From a Dud to Stud. This promotion is a...

Promotion: The Fugitive

One of the greatest promotions for building word of mouth, "The Fugitive" has been launched under several titles and with various methods of execution. It can expand reach, engage the audience socially and online,...

Stunt: The Shoveling Elvises

If you are in a cold-weather city where it snows a lot, Shoveling Elvises is a great stunt that could turn into a winter-long promotion. It can also create a lot of attention. And, you...

Promotion: Lips On Marathon

Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets a lot of...

Promotion: Win a Wife

If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...

Promotion: The Perfect Wedding

Weddings are beautiful, meaningful, and all about stories—both the story of the couple and the story of the day. That makes them great content for your station and show. The Perfect Wedding is a major...

Stunt: Stand in Line

This is an easy stunt to organize, and you can make it even bigger with some clever and careful promotion on the show. It's a social experiment called Stand In Line. The trick is,...

Stunt: The Extreme Challenge

Kyle & Jackie O. are a terrific morning show on KISS 106.5 in Australia. They entertain in every break and create talk, and one of the ways they do it is through a series...

Stunt: Mouse Trap Floor From Hell

When the Atlanta Braves began the baseball season with a 9 game losing streak, their fans were predictably upset. This presents opportunity for clever air personalities, if they insert their show into the topic...

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Feature: The One That Got Away

The One That Got Away is a compelling relationship feature that connects with listeners emotionally because nearly everyone has a nagging curiosity of what...
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