Benchmark: Interviewing Disaster
Dice Decides is a fun way to make otherwise boring interviews more interesting, but if you really want to dress…
Benchmark Ideas
Embedded Benchmarks Add Familiarity To A Show
One of the three ingredients for making a hit is familiarity (along with freshness and distribution). A full discussion of…
Benchmarks Are Better Than Features
Ask most broadcasters about benchmarks, and they will start talking about features. Semantics, you say. Splitting hairs, you say. In…
Benchmark: Names For Boobs!
The best benchmarks are memorable, and support character attributes for a personality’s brand and image. Names For Boobs is a…
Benchmark: Ideas to End Phone Calls
Benchmarks are a great way to allow listeners to get to know radio personalities and show off character traits. The…
Benchmark: End Calls With Which Of Us
The best benchmarks are embedded into the fabric of a radio show and show character traits of the cast members.…
Feature: Life Hacks
The world is filled of shortcuts, DIY solutions, and unique ways to approach everyday challenges. Everyone is looking for an…
Feature: Random Shower Thoughts
Shower Thoughts are intriguing, humorous, or profound thoughts that tend to hit us in the shower. They’re spontaneous one-liners about…
Feature: First Caller Of The Year
The First Caller Of The Year feature is a promotion that can last the entire year! It’s so easy to…
Benchmark: 5 Calls Say It All
Finding a conclusion for a topic can be a problem, especially when there are differing opinions about it. Sometimes, it’s…