13 Days of Halloween: The Complete Countdown Plan For Your Show
13 Days of Halloween turns the spookiest holiday of the year into a promotable, appointment-driven countdown for your show. Instead…
Halloween
From Picker to Plan: How To Plan Your Halloween Season in One Meeting
Most Halloween seasons on the air just kind of happen. Somebody suggests a game on October 10th. Somebody else remembers…
Halloween Imaging Copy: How To Dress the Station Without Sounding Cheesy (Unless Cheesy Is the Point)
“It’s a SPOOK-tacular, FANG-tastic, BOO-tiful Halloween on Z-104!” Three puns. One sentence. Zero listeners who didn’t just reach for the…
Download: The Halloween Feature Picker
It’s October 3rd. The morning show meeting starts in ten minutes. Somebody says, “We should do something for Halloween,” and…
Halloween Programming: Why It Matters, What It Offers, and When To Start
Every October, radio stations across the country do the same thing. They add “Monster Mash” to the library, drop a…
How To Tell Ghost Stories on the Radio
Every culture in human history has told ghost stories. Around campfires, at sleepovers, in candlelit living rooms during a power…
Halloween Costumes Are Content: How Your Show Should Dress Up
Americans will spend more than $4.4 billion on Halloween costumes this year, according to the National Retail Federation. That includes…
Dress Up Your Station: Halloween Imaging, Production, and Halloween Editions
Halloween is a costume party. Everyone shows up dressed as something else for a few weeks, and the fun is…
The Halloween Programming Calendar: A Week-By-Week Plan From August To November
Most stations start thinking about Halloween programming when they see the first pumpkin on a coffee cup. By then, the…
Local Legends: Turn Your Market’s Ghost Stories Into Halloween Content
Every town has one. The abandoned hospital on the edge of town, a bridge where cars mysteriously stall, the old…