Hugs and High 5s in the Wild: Taking the Feature Into the Community
The on-air version of Hugs and High 5s builds emotional equity. Listeners learn that your show is the place that…
Promotions And Contests Vault
Love Letters To (Your Town): The Complete Execution Guide
Radio has been declaring its love for local communities since the first tower went up, but most stations express that…
How To Build Your Own Love Letters To (Your Town) Campaign
You’ve decided to launch a long-term, sustainable community-based campaign. That’s awesome. Love Letters To (Your Town) is an ideal candidate.…
Promotion: The Bucket List: Turn Listener Dreams Into Ratings, Revenue, and Unforgettable Stories
“People will forget what you said, people will forget what you did, but people will never forget how you made…
Be Our Photographer: A Radio Promotion Guide
Be Our Photographer turns listeners into your event photographers. They may not be stars, but they can be star photogs!…
Example. Of How To Execute The Secret Sound Contest
The Secret Sound is a great promotion or show feature. It’s sustainable over a long time periods and builds momentum.…
Feature: Hometown Heroes
Hometown Heroes is more than a promotion. It’s a storytelling platform that builds community pride, strengthens your station’s emotional brand…
Using Quizzes to Build Loyalty and Grow Email Lists
You’ve probably seen online quizzes and personality tests. They’re everywhere. Why? They’re wildly popular and drive attention, not to mention…
The Home Edition Advantage: Turn Any Trivia Game into an Online Quiz
Great trivia games like $1,000 Minute are sticky. They grab attention. They spark emotion. And when done right, they drive…
Good News Feature Example: Making A Listener’s Wish Come True
Some shows (and stations) have succeeded with the aspirational and inspirational promotion The Bucket List. This example of dealing with…