Hugs and High 5s in the Wild: Taking the Feature Into the Community
The on-air version of Hugs and High 5s builds emotional equity. Listeners learn that your show is the place that…
Community Based Local Promotions
Feature: Hometown Heroes
Hometown Heroes is more than a promotion. It’s a storytelling platform that builds community pride, strengthens your station’s emotional brand…
Promotion: Pay It Forward
The concept of doing good things for others can take on many variations, but one of the best is a…
Promotion: I Can Help
People love to help others, as long as they know what you want them to do and it’s easy to…
Promotion: Babies On Board
If you target young women or families, Babies on Board is a difference-making promotion that can further your relationship with the…
Cause Marketing Case Study: A Phone Call That Became Becky’s House
It was Thursday morning of Valentine’s week. It was the morning that a single phone call became a powerful, sustainable…
Promotion: Bringing People Together
IF you need a pick-me-up, or just some encouragement of the magic of radio to make the world a better…
Cause Marketing: Coats For The Homeless
A lot of personalities lead charitable promotions in their communities. Blood drives. Food drives. Sock drives. They’re great causes, but most…
Cause Marketing: Socks For The Homeless
Socks for the Homeless can make a difference in local communities and helps radio personalities stand out in a very…
Cause Marketing: Play Doh For Kids
Play Doh for Kids turned out to be a brilliant cause marketing campaign for Contemporary Christian station Life 102.5 in…