Christmas Programming Unwrapped: Radio’s Field Guide To The Holidays (eBook)
Christmas is the biggest listening event of the year, and the most misunderstood. Some stations post the best ratings in…
Holidays Promotions
13 Days of Halloween: The Complete Countdown Plan For Your Show
13 Days of Halloween turns the spookiest holiday of the year into a promotable, appointment-driven countdown for your show. Instead…
The Scare Dial Workshop: Find Your Spot Between Fun Size and Full Fright
Picture two stations in the same market on Halloween morning. Station one is an AC station. The morning show is…
The Station Trunk-or-Treat Playbook: How To Plan, Run and Sell a Halloween Family Event
Picture a parking lot at dusk. Fifty cars parked in two long rows, trunks open, each one transformed: a pirate…
13 Days of Halloween Example: Tad, Drex, and Kara
You want to program the 13 Days of Halloween. Smart move. But then you’re stuck. What does it sound like?…
Promotion: The Bucket List: Turn Listener Dreams Into Ratings, Revenue, and Unforgettable Stories
“People will forget what you said, people will forget what you did, but people will never forget how you made…
Stunt: The Christmas Lock-In, a Great Christmas Idea for Your Show
Austrian morning host Joe Kohlhofer of Antenne Kärnten started his show one December morning by locking the studio door and…
Examples: Bucket List Experiences (Big Stories on a Small Budget)
The Bucket List can become a defining part of a show’s identity. But many stations struggle to sustain it. They…
Promotion Idea: Toys For Tunes
Most toy drives sound the same: a promo, a drop-off location, and a plea to “help kids in need this…
Promotion: The Weight Loss Revolution (A Healthier New Year, Together)
Every January, millions of people make the same promise: this is the year I get healthier. Most of them try…