13 Days of Halloween: The Complete Countdown Plan For Your Show
13 Days of Halloween turns the spookiest holiday of the year into a promotable, appointment-driven countdown for your show. Instead…
Halloween Promotions
The Scare Dial Workshop: Find Your Spot Between Fun Size and Full Fright
Picture two stations in the same market on Halloween morning. Station one is an AC station. The morning show is…
The Station Trunk-or-Treat Playbook: How To Plan, Run and Sell a Halloween Family Event
Picture a parking lot at dusk. Fifty cars parked in two long rows, trunks open, each one transformed: a pirate…
13 Days of Halloween Example: Tad, Drex, and Kara
You want to program the 13 Days of Halloween. Smart move. But then you’re stuck. What does it sound like?…
Promotion: The Scary Movie Bracket
Every October, the same argument breaks out in break rooms, group chats, and living rooms across your market: What’s the…
Promotion: Halloween Photo Contests
Halloween may be the most photographed holiday of the year. Costumes, decorations, pumpkins, and pets in outfits (Americans will spend…
Promotion: The Halloween Candy Bracket
There are few debates more passionate, more personal, and more gloriously pointless than the great Halloween candy argument. Reese’s or…
Promotion: Halloween Candy Buy Back
On November 1, millions of American households wake up with the same problem: way too much candy. Parents are hiding…
Promotion: Face Your Fear
Fear is the theme of Halloween. But most Halloween programming treats fear as entertainment: scary movies, ghost stories, haunted houses.…