Promotion: The Bucket List: Turn Listener Dreams Into Ratings, Revenue, and Unforgettable Stories
“People will forget what you said, people will forget what you did, but people will never forget how you made…
Major Station Promotions
Example. Of How To Execute The Secret Sound Contest
The Secret Sound is a great promotion or show feature. It’s sustainable over a long time periods and builds momentum.…
Examples: The Bucket List Experiences
The Bucket List is a memorable promotion that can be a major part of a show or station’s identity. However,…
Contest: High Low
High Low is a great radio promotion that has been around for decades and has proven to be a winner…
Contest: Secret Sound
The Secret Sound can be a simple feature on a radio show as a daily or weekly game. It’s easy…
Contest: Crack The Code
Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners,…
Promotion Idea: Handshakes and High 5s
Meeting listeners is one of the most powerful ways to attract an audience. That’s why politicians shake hands and kiss…
Promotion: Free Fuel Promotions
Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign, or…
Million Dollar Mix
Contests asking listeners to guess the mystery song have been featured on radio stations for decades. Games like Name That…
Promotion: Pay It Forward Penguin
What happens when an interactive campaign meets fun? The Pay It Forward Penguin, of course. This article explains how to…